JDC West 2016

JDC West is Canada’s largest business competition, and my Sauder team needed some swag. I came up with designs reflecting the west coast climate and terrain, as well as its laid-back minimalist aesthetic using our designated school colours, blue and gold.

Unfortunately, at this point the yellow design was vetoed by our school administration due to illegal use of the “Sauder” wordmark (ugh, compliance), so after much back and forth, we ultimately settled for an altered version.

Created in Adobe Illustrator November 2015